Who we are

CrossFit ILO was founded in 2015 with one clear belief: fitness should be affordable, accessible, and coached properly.

What started as a small training community has grown into one of Iloilo City’s most established functional fitness gyms. In 2025, we proudly celebrate 10 years of coaching everyday people—professionals, students, parents, and athletes—toward stronger, healthier lives.

We are not a one-size-fits-all gym. Every class is coached. Every workout is scalable. Every member is treated as an individual. Whether someone is stepping into a gym for the first time or preparing for competition, our responsibility remains the same: to coach well, move safely, and progress intelligently.

Over the years, CrossFit ILO has become more than just a place to train. It is a community built on consistency, accountability, and respect for the process. We believe in showing up, doing the work, and improving a little each day—without ego or intimidation.

Today, CrossFit ILO is also home to the CFILO HYROX Training Club, the only official HYROX affiliate in the province. This reflects our commitment to evolving with the sport and offering structured endurance and race-specific training—while staying true to our coaching-first foundation.

After a decade in the game, our mission remains unchanged:

to provide high-quality coaching, make fitness accessible, and help people train for life—stronger, healthier, and more confident than when they started.

A group of people at a fitness event in a gym with a HYROX backdrop.

A man lifting a barbell at a gym or CrossFit event, surrounded by people, with weights on each side of the barbell, wearing workout attire and knee sleeves.

What We Believe

Accessible Fitness

Fitness should never feel exclusive or intimidating. We believe everyone deserves a place where they can start, learn, and grow—regardless of age, background, or experience.

Affordable Training

High-quality coaching shouldn’t only be available to a few. We work hard to keep our programs sustainable and fairly priced without compromising standards.

Coaching Comes First

Every class is coached for a reason. Proper movement, smart scaling, and thoughtful progressions protect our members and help them improve long-term.

Individuals Over Egos

We coach people, not numbers on a leaderboard. Progress looks different for everyone, and that’s exactly how it should be.

Consistency Beats Perfection

We value showing up, putting in the work, and trusting the process—day after day, year after year.

Work With Us

Four men standing under a tent at a sports field, wearing athletic shirts with 'ATHLETE' printed on them, showing cheerful and playful gestures.

Affiliate Owner’s Note

CrossFit ILO has always been more than a business to me—it’s a responsibility.

As an affiliate owner and coach, I’ve seen firsthand how powerful good coaching can be. I’ve also seen how damaging poor guidance, rushed progress, and ego-driven training can be. That’s why from day one, CrossFit ILO was built around intentional coaching, proper movement, and long-term development.

Not everyone who walks through our doors wants to compete. Not everyone wants to lift the heaviest weight or post their workout online. And that’s okay. What matters to me is that every member feels supported, coached, and confident in what they’re doing.

Ten years in, I’m proud that we’ve stayed true to our values. We’ve grown, evolved, and expanded into new disciplines like HYROX—but we’ve never lost sight of what matters most: people trusting us with their (and their loved-ones’) health and fitness.

If you train with us, you’re not just joining a gym. You’re joining a community that cares about doing things the right way—today, tomorrow, and for the long run.

— JANN, CrossFit ILO